Privacy Policy

Last updated: June 2, 2026

This Privacy Policy explains how NaijaUnfolded (“we”, “us”, or “our”), operating at naijaunfolded.com.ng, collects, uses, and protects information about you when you visit our website. We are committed to protecting your personal data and complying with applicable data protection laws, including the EU General Data Protection Regulation (GDPR).

By using this website, you consent to the practices described in this policy. If you do not agree, please discontinue use of the site.

1. Who We Are

The data controller for this website is NaijaUnfolded, reachable at contactNaijaUnfolded@gmail.com.

2. What Data We Collect

We collect and process the following categories of data:

  • Usage Data: Pages visited, time spent, referring URLs, browser type, device type, and IP address — collected automatically when you visit the site.
  • Contact Data: Your name and email address if you choose to contact us directly.
  • Cookies and Tracking Data: Information collected via cookies and similar tracking technologies by us and third-party services (see Section 5).

3. How We Use Your Data

We use the data we collect for the following purposes:

  • To operate, maintain, and improve the website
  • To understand how visitors use our content (analytics)
  • To serve relevant advertisements through Google AdSense
  • To respond to your messages or enquiries
  • To comply with our legal obligations

4. Legal Basis for Processing (GDPR)

Under the GDPR, we process your data on the following legal bases:

  • Legitimate Interests — for analytics and website operation
  • Consent — for non-essential cookies, including advertising cookies (you may withdraw consent at any time via our cookie settings)
  • Legal Obligation — where we are required to process data by law

5. Third-Party Services & Cookies

NaijaUnfolded uses the following third-party services, each of which may collect data independently under their own privacy policies.

5a. Google AdSense

We use Google AdSense to display advertisements on this website. Google AdSense uses cookies to serve ads based on your prior visits to this site and other websites. Google’s use of advertising cookies enables it and its partners to serve ads based on your visit to our site and/or other sites on the internet.

You may opt out of personalised advertising by visiting Google’s Ads Settings. For more information, visit the Google Privacy & Terms page.

5b. Google Analytics

We use Google Analytics to understand how visitors interact with our website. Google Analytics collects data such as your IP address (anonymised), pages visited, time on site, bounce rate, and browser/device information. This data is processed by Google on our behalf and helps us improve the quality and relevance of our content.

Google Analytics data is retained for 26 months by default. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

We have enabled IP anonymisation in Google Analytics to ensure full IP addresses are never stored.

5c. Other Google Services

We may use additional Google services including Google Fonts and YouTube embeds. These services may collect usage data and cookies. All Google services operate under Google’s unified Privacy Policy.

6. Cookies

This website uses the following types of cookies:

  • Strictly Necessary Cookies — required for basic site functionality and cannot be disabled.
  • Analytics Cookies — used by Google Analytics to understand user behaviour. These are only placed with your consent.
  • Advertising Cookies — used by Google AdSense to deliver personalised or contextual advertisements. These are only placed with your consent.

You can control or delete cookies through your browser settings. Please note that disabling cookies may affect the functionality of this site. A cookie consent banner is displayed on your first visit to obtain your consent for non-essential cookies.

7. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. Contact enquiry data is retained for up to 12 months. Analytics data is governed by Google’s own retention policies (see Section 5b).

8. Data Sharing

We do not sell, trade, or rent your personal data to any third party. We share data only with:

  • Google LLC — as described under Section 5 (Analytics, AdSense, and other Google services)
  • Legal authorities — where required by applicable law or court order

9. Your Rights Under GDPR

If you are located in the European Economic Area (EEA) or the United Kingdom, you have the following rights regarding your personal data:

  • Right of Access — to request a copy of the data we hold about you
  • Right to Rectification — to correct inaccurate or incomplete data
  • Right to Erasure — to request deletion of your data (“right to be forgotten”)
  • Right to Restriction — to limit how we process your data
  • Right to Object — to object to processing based on legitimate interests
  • Right to Data Portability — to receive your data in a portable format
  • Right to Withdraw Consent — at any time, where processing is based on consent

To exercise any of these rights, please contact us at contactNaijaUnfolded@gmail.com. We will respond to all requests within 30 days.

10. Children’s Privacy

NaijaUnfolded is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

11. Data Security

We take reasonable technical and organisational measures to protect your data from unauthorised access, loss, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

12. Links to Other Websites

This website may contain links to third-party websites. This Privacy Policy applies only to NaijaUnfolded. We are not responsible for the privacy practices of any external sites and encourage you to review their respective privacy policies before submitting any personal data.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal obligations. The “Last updated” date at the top of this page will always reflect the most recent revision. We encourage you to review this policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at contactNaijaUnfolded@gmail.com.